Mobile Market Advocates, Operators and Consultants
Our Values
Dignified Access: Healthy, high-quality food for everyone, without exception.
Community-Centered: Driven by local culture and the neighbors we serve.
System-Rooted: Strengthening our economy through a 100% local food loop.
Unwavering Reliability: A consistent partner for our growers, makers, and customers.
Our Story
The Best Route brings over 30 years of combined non-profit experience, a background in research and evaluation, and over a decade of developing and operating food access programs from the ground up. We were founded with the vision of utilizing and developing mobile markets to help make local food systems stronger, more accessible and equitable.
As mobile market operators, we understand the complexities of mobile markets and program development. In addition to operating My Mobile Market, The Best Route also provides guidance to private and public organizations that may already have an existing or emerging mobile market as well as those interested in starting one.
As leaders in mobile market consulting throughout North America, we provide services including needs assessment, evaluation, program design and development, coaching, troubleshooting, budgeting and fundraising, training and more. Our goal is to help clients create a sustainable mobile market program that is best suited to their organization and their community’s specific needs.
Meet the Team
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As a first-generation Italian-American, co-founder Roberta Cosentino’s food story begins with daily family meals and the end of summers marked by tomato canning.
While earning her degree in Anthropology and Sociology, Roberta lived for several months with soybean farmers in rural Argentina. There she learned how industrial food production impacts local culture and local food systems.
Roberta worked as a Program Evaluator and Researcher in government and non-profit before making her way to Chester County, PA. Following her passion for food, Roberta spent seven years growing and managing a Mobile Market program and eventually lead a department of several healthy food access programs.
Roberta serves on the Leadership Committee of the Mobile Market Coalition and is Chair of the Research Committee. She has personally visited several mobile market operations throughout the country and has helped to develop best practices in mobile market operations.
Roberta lives in Coatesville, PA and also works in local government, continuing to advocate for her community.
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Max Kulp is a farmer, food access advocate, and co-founder of The Best Route. Though he didn’t start his career as a grower, Max’s roots run deep—he comes from a farming family and developed a strong connection to local food from an early age.
After two years of AmeriCorps service—living on SNAP benefits and working directly with underserved communities—Max pursued a graduate degree in Sustainable Development. An internship on an oyster aquaculture farm introduced him to mobile programming and showed him how food systems can be built to serve both producers and consumers.
For seven years, Max led mobile food pantries and markets for two regional food banks, gaining hands-on experience designing and operationalizing food access programs in high-need communities. Along the way, he built and trained diverse teams, forged community partnerships, and became a strong advocate for equitable food systems.
In 2025, Max added a new dimension to his work—farming. Now, through The Best Route Farm, Max grows fresh produce specifically to serve his mobile market and local farmers markets, where customers can spend FMNP checks and other benefits. His mission: to make sure more neighbors in and around Pottstown have access to healthy, affordable, and locally grown vegetables.