Fresh Stops

Welcome to Fresh Stops, a digital journal by The Best Route. From our 30 years of food system research to the dirt under our fingernails at the Gilbertsville farm, we’re sharing everything we know about building equitable food access.

Explore Fresh Stops:

The Consultant’s Log: Expert strategy & mentoring.
On the Route: Mobile market impact & schedules.
In the Kitchen: Recipes & value-added innovation.
From the Field: Farming, seasons, and soil.

Fresh food. Proven strategies. Community roots.

Featured

The Best Route Framework: A Blueprint for Sustainable Mobile Retail

How do you move from a well-intentioned pilot to a sustainable social enterprise? It requires a shift from 'charity thinking' to 'systems thinking.' We are sharing The Best Route Framework—our 4-pillar theoretical blueprint for solving the last mile of food access through vertical integration and retail discipline.

Max Kulp 2/14/26 Max Kulp 2/14/26

Mapping the Impact: Pre-Season Planning and New Partner Sites for 2026

Building a mobile market is about more than just driving a truck—it’s about weaving a community safety net. Go behind the scenes with The Best Route as we finalize our 2026 site selection and coordinate with new host site partners. From transit-line analysis to deep-rooted community trust, learn how we are mapping the most impactful path for the upcoming season to bridge the last mile of food access.

Max Kulp 1/1/25 Max Kulp 1/1/25

2024 Pilot Mobile Market with Trellis for Tomorrow

How do you systematically dismantle barriers to fresh food? Our 2024 Pottstown Mobile Market Pilot proved that when you combine a 'farmers market on wheels' with strategic community partnerships, the impact is measurable. From distributing 6,000+ lbs of produce to redeeming 86 FMNP checks and employing local youth, this case study provides a replicable blueprint for equitable food systems. Dive into the data that is fueling our expansion into 2026.